Stands for the colors Cyan-Magenta-Yellow-Black. In print design, colors are defined as a percentage of each of these 4 colors. For example, the CMYK abbreviation for the color black would be 0-0-0-100. In contrast, display devices (i.e. computer monitors) typically define colors using RGB.
A color cast changes the hue (color) of a selected part of an image while keeping the saturation and brightness intact. Viewing an image with a color cast can be similar to viewing it through colored lenses on eyeglasses. A commonly known color cast (in graphic design) is a duotone.
A method of packing data in order to save disk storage space or download time. JPEGs are generally compressed graphics files. Compression is a technique to make a file or a data stream smaller for faster transmission or to take up less storage space.
Acrobat is part of a set of applications developed by Adobe to create and view PDF files. Acrobat is used to create the PDF files, and the freeware Acrobat Reader is used to read the PDF files.Aliasing
In graphic design, aliasing occurs when a computer monitor, printer, or graphics file does not have a high enough resolution to represent a graphic image or text. An aliased image is often said to have the "jaggies."
Bandwidth is the amount of information your connection to the Internet can carry. On average, typical telephone lines can carry 1K of information per second.
A banner is a graphic image (static, animated, or rich media) that is placed on web sites as an advertisement. Banners are commonly used for brand awareness and generating sales.
Adding a beveled effect to a graphic image gives the image a raised appearance by applying highlight colors and shadow colors to the inside and outside edges.
A cookie is a message given to a web browser (such as Netscape or Explorer) by a web server. The purpose of cookies is to identify web site users/visitors and possibly prepare customized web pages for them.
Standard term for a banner advertisement; can refer to the design or format of a banner. It can also refer to the process of creating a design.
Abbreviation for Cascading Style Sheet, a feature of HTML developed by the W3C. With Cascading Style sheets, both web designers and end users can create style templates (sheet) that specifies how different text elements (paragraphs, headings, hyperlinks, etc.) appear on a web page. Currently, not all browsers express CSS formatting in the same manner.
A dedicated line is a permanent connection to the Internet using an individual, separate phone line.
Stands Dynamic Hypertext Mark-up Language. DHTML is an HTML extension that allows web pages to react to the end users' input, such as displaying a web page based on the type of browser or computer end users are viewing a page with.
A directory (such as Yahoo, commonly mistaken for a search engine) depends on people for listings. The main difference between a search engine and a directory is that a directory does not make use of a spider or robot. One of the defining characteristics of a directory is that it is usually divided into categories.
Embossing a graphic image adds dimension to it by making the image appear as if it were carved as a projection from a flat background.
This error message means Page Not Found (on a server).
To save a file in a different format (that of another program). For example, many Adobe Photoshop files are exported to become GIF or JPEG files.
E-Zine or Ezine
Stands for electronic magazine and is a name for a web site which is either (a) modeled after a print magazine or (b) a magazine that is only available online or through email.
Feathering the edge of a graphic image gradually dissipates the edge, making the edge look blurry.
A term used in online marketing that describes a web site's ability to be found easily via the search engines, directories, and other online resources.
Vector graphic animation software from Macromedia that allows Flash graphics to look the same across all browsers, as long as the plug-in is installed. One of the advantages of Flash animations is their relatively fast download time.
A font is a complete set of characters in a particular size and style of type. This includes the letter set, the number set, and all of the special character and diacritical marks you get by pressing the shift, option, or command/control keys. For example, Times NewRoman Bold Italic is one font, and Times NewRoman Bold is another font. Times NewRoman is a single typeface.
HTML tags that define and label text-entry boxes, check boxes, radio buttons, and/or drop-down menus to create simple on-screen forms for collecting information from the viewer.
Stands for Graphics Interchange Format. GIF images are the most widely used graphic format on the web. GIF images display up to 256 colors.
A glow is the opposite of a shadow in that it creates a surrounding highlight of an image. A high radiance creates a soft, subtle glow and a low radiance creates a hard, bright glow, such as a neon glow.
A numbering system which uses a base of 16. The first ten digits are 0-9 and the next six are A-F. Hexadecimal numbers are used to color web pages. For example, the hexadecimal equivalent for the color white is #FFFFFF.
Abbreviation for Hypertext Markup Language; a cross-platform text-formatting system for creating web pages, including copy, images, sounds, frames, animation and more.
The actual color of an object. Hue is measured as a location on a color wheel, expressed in degrees. Hue is also understood as the names of specific colors, like blue, red, yellow, etc.
An image map is a single graphic image containing multiple, clickable hyperlinks.
A static web page that is designed, coded, and written primarily for a target audience but formatted for optimal search engine and directory positioning.
Storing partial data from a single graphic image in multiple sequences. The purpose of interlacing is to have a partial image initially appear on screen rather than having to wait for the image to appear in its entirety. With interlacing, equally spaced sets of lines from the original image are stored together, and these sets appear one on top of the other in sequence.
An interstitial is a web advertisement that appears in a separate browser window, other than the target web page.
Java is a programming language, created by Sun Microsystems, which allows small applications to be downloaded into your computer for playback. Java can be used for such simple applications as animation to more complex applications such as a calculator.
Abbreviation for Joint Photographic Experts Group. File format for full-color and black-and-white graphic images. JPEG images allow for more colors than GIF images and are usually smaller in size.
In computer terms, stands for Kilobyte.
In print design, with CMYK, the K stands for the ink color black.
The horizontal spacing between the letters in a word.
A kilobyte is a storage unit capable of storing 1,024 bytes of information.
The vertical spacing between lines of text.
Text that is categorized, be it bulleted, numbered, or unnumbered. The default list bullets and numbers are black with no special effects. To make a bulleted list using graphic images as bullets, web graphic designers use a table format.
A term coined by graphics programmers to refer to a technique of shrinking file sizes by giving away some precision of detail. JPEG is an example of a file that is compressed this way. By reducing the so-called quality of a picture when you save it, you can make the file size smaller. Many photos can take of loss of fine detail before it becomes noticeable on a web page.
Abbreviation for Lines Per Inch.
A masthead is a graphic image placed on top of a web page that tells end users what page they are on. Masthead images can contain photos, text, shapes, and/or image maps.
Meta-tags are HTML tags that can be used to identify the creator of a web page, what HTML specifications a web page follows, the keywords and description of the page, etc. The most common use of a meta-tag in online marketing is the keyword and description tags, which tell the search engines that index meta-tags what description to use in their search query results.
A modem (modulator/demodulator) is the hardware required to connect telephone lines and is essential for dial-up connections to the Internet.
Moderated Discussion List/Newsgroup
The person who categorizes the topics and selects posts is the moderator. Thus, a moderation discussion list or newsgroup is a service in which the moderator organizes participants' comments or suggestions are organized into topics or categories.
Type of glow on a graphic image that gives the appearance of neon lighting.
Accepted, proper behavior on the Internet. The term especially applies to email and newsgroup posts.
Someone who is new to the web, a newsgroup or e-mail, or any other Internet application.
If you are connected to the Internet, you are online. Online advertising is done exclusively on the web or through e-mail.
Online advertising is done exclusively on the web or through e-mail. Various types of online marketing include:
Stands for Portable Document Format. Created by Adobe Systems in its software program Adobe Acrobat as a universal browser. Files can be downloaded via the web and viewed page by page, provided the user is computer has installed the necessary plug-in which can be downloaded from Adobe's own web site.
Abbreviation for Hypertext Pre-Processor.
A software extension that provides added capabilities to the browser, for purposes such as viewing, hearing, or saving specially formatted files. Most plug-ins are available via the creator's web page for downloading.
A search request submitted to a database (such as the search engine and directory databases) to find a particular piece of information or all records that meet the search criteria. A search query box to the search engine Google generally looks like the following:
Quick Time Video
Quick Time Video is the Apple technology that allows video, digitized sound and music, 3D, and virtual reality to be viewed on your web site. It's available for Macintosh and Windows-based computers.
Stands for the colors Red-Green-Blue. In web design and design for computer monitors, colors are defined in terms of a combination of these three colors. For example, the RGB abbreviation for the color blue shown below is 0-0-255. In contrast, print designers typically define colors using CMYK.
Typically, a web site or banner ads that use technology more advanced than standard GIF animation. Rich media banners include: Flash, Shockwave, streaming video, Real Audio/Video, pull-down menus, search boxes, applets that allow for interactivity, and other types of special effects.
Royalty-Free Photos or Images
Photos, graphic images, or other intellectual property that are sold for a single standard fee and may be used repeatedly by the purchaser. Typically with royalty-free clauses, the company that sells you the images still owns all of the rights to the images, and they are allowed for use only by the purchaser (i.e., the same images cannot be used by another company or individual without repurchase).
The color intensity of an image. An image high in saturation will appear to be very bright. An image low in saturation will appear to be duller and more neutral. An image without any saturation is also referred to as a grayscale image.
A part of the font suitcase (of Adobe Type 1 fonts), describes the shape of each character to the operating system so that the font can be seen on a computer screen.
A search engines is a program that searches documents (i.e. web pages, which are HTML-documents) for specified keywords and returns the list of documents. A search engine has two parts, a spider and an indexer. The spider is the program that fetches the documents, and the indexer reads the documents and creates an index based on the words or ideas contained in each document.
A group of information pages on a web site.
A typeface contains a series of fonts. For example, the typeface Arial contains the fonts Arial, Arial Bold, Arial Italic and Arial Bold Italic.
Abbreviation for Unique Selling Proposition.
A graphic image drawn in shapes and lines, called paths. Images created in Illustrator and Freehand (graphic design software) are vector graphics. They are usually exported to be bitmap images.
A series of framed images put together, one after another, to simulate motion and interactivity. A video can be transmitted by number of frames per second and/or the amount of time between switching frames. The difference between video and animation is that video is broken down into individual frames.
Abbreviation for What You See Is What You Get.
Abbreviation for Extensible Hypertext Mark-up Language and is a hybrid of XML and HTML. Web pages designed in XHTML should look the same across all platforms.