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Digital Media Production

By Graphic Junkie

Digital media production is a unique fusion of image, sound, and interactivity. And with so many delivery methods, a degree in this field has the potential to open a wealth of new opportunity in advertising, entertainment, and education. Here's how.

The Profession
Home phone. Televisions. PDAs, GPS systems. The course of technology has turned these gadgets into streaming media ready tools for the new millennium. And digital media production is leading the way with dynamic programming to meet the informational needs of a ravenous society. This industry encompasses motion picture, video, advertising, and computer systems design to make captivating content for a full spectrum of viewers. PayScale reports that the typical working environments for digital media production graduates are companies, non-profit organizations, with colleges and/or universities, and various firm and freelance outfits.

The Program
As the realm of digital media production continues to diversify, the avenues into the profession are just as varied. Students with a solid four-year degree in graphic design, information technology, or liberal arts can add-on the digital media certification. According to the US Bureau of Labor Statistics, the National Association of Schools of Art and Design accredits 282 postsecondary institutions with programs in art and design; most of these schools award a degree in art.

The Future
We know interrupt your programming to bring you a special news bulletin. ZDNet announces that "Starting Feb. 18, 2009, millions of televisions in American households will go black unless they're outfitted to receive all-digital broadcasts." And for the students studying digital media production, it'll be the beginning of a brave, new world. Digital media has taken such an integral space in our culture and environment that employers from nearly every industry are pining for good candidates. A valuable career search tool is a well-made portfolio of projects. College class projects often produce excellent interview-getters for many students.

Source(s)
BLS OOH
PayScale
ZDNet




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